Solution Finders

Start with the customer's problem.

When customers arrive knowing what they need to do, but not which product will do it, most websites leave them to figure it out alone. A Solution Finder starts where they are: their environment, their requirement, their outcome, and finds the right product from there.

See how it would work for your range

Customers who don't know your range can't find what they need

If your website is built around your catalogue, customers who arrive with a problem, not a product in mind, are left to figure it out themselves.

Most manufacturer websites are built around product families, series and specification ranges, which makes sense internally. But your customers don't know your catalogue the way you do. They browse without finding the fit, and either leave or call in, and the conversation has to start from scratch.

Application-first Solution Finders interface showing environment and problem-based product selection

Customers leave before they engage

If they can't connect their problem to your product, they go somewhere easier.

Enquiries arrive without enough context

Without application logic, customers contact you before they've defined their problem.

Distributors rely on their own knowledge

Without a manufacturer-backed tool, application questions get answered by guesswork.

New markets stay out of reach

Buyers who don't know your terminology can't find you, even when you have the answer.

Your product knowledge shouldn't stop working the moment a customer doesn't know your range.

Solution Finders result screen showing recommended product matched to the customer's application

Give customers a route from problem to product

A Solution Finders takes the customer's application: their environment, their requirement, their outcome, and works through the logic your technical team uses to arrive at the right product. The customer gets a recommendation explained in their own terms, not yours. They don't need to know your range before they can engage with it.

Better-qualified enquiries, and a tool your distributors will actually use

When customers and distributors have already worked through the application logic, the quality of the conversation changes. Enquiries arrive with the problem defined and the right product identified. Your team spends less time translating the question, and more time with someone who already knows you can help. Distributors get a manufacturer-backed tool they can rely on, rather than answering application questions from memory.

Typical initial cost

From £920

Fixed fee. Scoped before we start.

Build fee includes

3 months asset management
Scales with your product range
All prices ex-VAT

Recommended management tier

Operational Asset
Lead and quote request data capture
Analytics reports to monitor ROI and performance
Changes turned around within 3 working days

From £40/month

Get a scoped price

We'll scope your range and give you a fixed number before any commitment.

See how a Solution Finders would work for your application range

We'll look at how your customers come to you, where they get stuck, and map out how application-first logic would work for your range.