Proof from teams dealing with complex products and difficult decisions

Challenge

Druck sells precision pressure measurement instruments across multiple families, variants, and use cases. Buyers arriving at product pages faced dense specifications and very little help understanding which option fit their application.

That pushed more explanation work onto sales teams and made it harder for buyers to self-qualify early.

What PUBLEX built

PUBLEX created focused product-selection micro-applications that guided buyers from application context through to the right product choice, with the relevant technical detail and next step built into the same flow.

The tools were designed to work across the website, sales materials, and partner environments so the same clearer path could be reused wherever buyers or teams needed it.

Business result

Buyers could understand the range faster, narrow the right option with more confidence, and reach the next step without as much manual guidance. The result was stronger lead quality and a more useful commercial path across the affected product lines.

Why this matters for similar manufacturers

If one product family is carrying too much technical complexity for a static page or a PDF bundle, this is the pattern to copy: start with one product line, clarify the choice, then roll the approach into the rest of the range.

Challenge

Proserv was scaling across products, markets, and regions. Commercial teams needed a reliable way to explain the offer consistently, stay current with product changes, and work effectively in the field.

Different versions of sales material and inconsistent local adaptations were slowing alignment and increasing explanation burden.

What PUBLEX built

PUBLEX created a portable library of product explainers, presentations, and case studies that teams could use across devices and low-connectivity environments.

The library was organised around the moments that matter commercially: new client conversations, product walkthroughs, comparison discussions, and proof delivery.

Business result

Teams had one current source they could trust, present from, and share from. That improved consistency across regions, reduced time spent chasing the latest material, and helped conversations move forward with more confidence.

Why this matters for similar manufacturers

If the product story changes as it moves through sales teams, field teams, or distributors, a bounded Sprint can fix the explanation layer first. That gives you a clearer foundation before you try to solve everything else.

Challenge

ADB Safegate had built Airside 4.0, a software and sensor layer that sits across their full product range and allows runway lighting, gate information systems, and airside infrastructure to work together as one connected, intelligent platform. The result: a smarter, safer, more sustainable airport operation.

The problem was that their existing content told only the hardware story. Buyers, internal teams, and commercial partners saw individual products, not the connected system, and not the step-change in value that Airside 4.0 created. The bigger picture was invisible.

What PUBLEX built

PUBLEX created an interactive, explorable digital experience for Airside 4.0. Working from the client's existing graphics and product assets, we built a navigable view of the full airport infrastructure, covering runway lighting through to gate information systems, where users could zoom out to see the whole system, explore each product area, and access more detail at the right level of depth.

The experience made the connection between hardware and the Airside 4.0 digital layer visible in one place, without requiring a technical briefing or live demonstration to follow.

Business result

ADB Safegate gained a single commercial asset that told the full Airside 4.0 story. Teams could use it in sales conversations to show the bigger system picture. Buyers could explore the range and understand how individual products connected to the platform without needing to piece it together from separate documents and product pages.

Why this matters for similar manufacturers

If your product range has grown through a new platform, a software layer, or a connectivity story, but your content still describes individual components, you are leaving the most valuable case invisible. An interactive Sprint can make the full picture explorable without replacing everything you already have.